McDonald’s enters Vietnam, opens 10,000 store in Asia, Pacific region

mcdonald's franchise

McDonald’s, one of the most famous franchises in the world, has opened its first store in Vietnam which is also its 10,000 store in the Asia, Pacific, Middle East, and Africa region.

McDonald’s has launched the restaurant under a developmental license model which is a form of franchising that McDonald's has been using for more than 30 years around the world to grow the Brand, the company said in a press release.

The fast-food franchise has introduced a new type of restaurant in Vietnam by opening a 24-hour Drive-Thru McDonald's in Ho Chi Minh City.

The opening is in line with McDonald’s expansion programme and earmarks a new stage for growing the franchise in the region.  

“We look forward to building our brand and our business responsibly, as part of our growth strategy in Asia, and to making a positive impact in the local Vietnamese community," Dave Hoffmann,president of McDonald's Asia Pacific, Middle East and Africa, was quoted as saying at the opening ceremony.

The menu in Vietnam has been expanded to meet the requirements of the local customers. In addition to the signature Big Mac and the French Fries, McDonald’s has introduced the McPork line of burgers in its first restaurant in Vietnam.

 McDonald’s has over 35,000 units, over 805 of which are operated by franchise partners.