World leader Enterprise Rent-A-Car signs franchise agreement in Israel

Enterprise Rent-A-Car has over 7,000 offices and 75,000 employees worldwide.

US-based car rental company Enterprise Rent-A-Cars said mid-October 2013 that it has signed a franchise agreement with peer Elden Transportation Ltd and will open its first franchise unit in Israel.

The deal is part of the company’s agenda to enter new markets and to expand its international franchise network, especially in Europe and the Middle East and Asia.

“Our franchise agreement with Eldan is the first of a major series of relationships that will see the Enterprise Rent-A-Car brand extend its footprint into very important business and emerging leisure travel markets across the Middle East. This is an increasingly vital hub for global travelers,” Peter Smith, Enterprise’s vice president of global franchising, was quoted as saying in a press release.

Elden Transportaiton is a family-owned car rental business. The compay, which was founded in 1967, is a leader on the Israeli market and has over 30,000 vehicles.

Israel was included in Enterprise’s expansion plan since it is a major international travel and technology center.

Enterprise is a leading rental service provider. It has over 7,000 offices and 75,000 employees worldwide. The company was founded in 1957 and has presence in the US, the UK, Germany, Ireland, France, Spain, Canada. It also partners with many independent companies in Portugal, Italy, Greece, Austria, Hungary, Slovakia, the Netherlands, Turkey, Poland, the Czech Republic, Brazil and China.