IHG launches new wellness platform

IHG has over 4,600 locations in nearly 100 countries worldwide, and another 1,000 hotels in development.

Intercontinental Hotels Group (IHG) has launched a new food and beverage platform called Cork & Kale, designed to provide simple, good products with fresh, natural ingredients for wellness-minded travelers.

The Cork & Kale platform will be available at all EVEN Hotels, the newest hotel brand of the IHG brand portfolio, the company said in a press release.

“We designed our food and beverage offering to better meet the needs of wellness-minded travelers by consistently offering them tastes and products they are familiar with and trust in a slightly more elevated way than they might enjoy at home,” Adam Glickman, head of EVEN Hotels, said in the press release.

IHG is partnering with Vucurevich Simons Advisory Group , founder of restaurants Founding Farmers and Farmers Restaurant Group, as well as with certified nutritionists to develop nutritional analysis for a new menu at EVEN Hotels.

IHG’s EVEN Hotels will also have a Cork & Kale Bar, offering cocktails made with fresh herbs, natural mixers and organic spirits, and a selection of beer and wine.

The EVEN Hotels brand was launched in 2012 and offers a holistic approach to enabling wellness in travel. It offers Eat Well, Rest Easy, Keep Active and Accomplish More programs to wellness-minded travelers.

IHG operates hotel brands, including Holiday Inn, InterContinental Hotels and Crowne Plaza. IHG partners with some 2,000 franchisees in the U.S.